Last Week in Bitcoin: Metaplanet's BTC Treasury Power Move

In the biggest corporate Bitcoin news of the week, Tokyo-listed Metaplanet bought 1,112 BTC on June 16 for $117 million, bringing their total to 10,000 BTC. That means Metaplanet now holds more Bitcoin than Coinbase.

But that’s just the beginning. They funded the purchase using $210 million in zero-interest bonds and announced plans to raise $5.4 billion more through equity. Their end goal? 210,000 BTC by 2027, which is 1% of Bitcoin’s total supply. This BTC investment reflects a shift in Bitcoin strategy for companies worldwide.

The boldness of the move rocketed their stock 26 percent, pushing them past chip giant Kioxia in market cap. But the rally signaled more than just market excitement. Metaplanet’s Bitcoin treasury strategy represented a full transformation as the company moved from hospitality into financial infrastructure.

What Actually Happened This Week?

• BTC Buy: Metaplanet acquired 1,112 BTC on June 16, spending approximately $117 million at an average Bitcoin (BTC) price of $105,435 per coin.
• Total Holdings: Their stack now totals 10,000 BTC with a reported average cost basis of around $94,700 per Bitcoin, valued at over $1 billion at current prices.
• Financing Model: The purchase was funded via a $210 million issuance of zero-interest bonds, a bold move in itself. The bonds were snapped up by Evo Fund and mature in December 2025.
• Equity Backing: In parallel, Metaplanet has lined up a $5.4 billion equity plan to fund future Bitcoin acquisitions, part of their goal to reach 210,000 BTC by 2027. That scale of BTC investment puts them at the forefront of corporate Bitcoin strategies globally.
• Stock Impact: The announcement sent shockwaves through the Tokyo Stock Exchange, and Metaplanet’s stock surged over 26% in just two days. This is a defining moment in Bitcoin news for corporate Asia.
• Market Cap Milestone: With that rally, they leapfrogged Kioxia, becoming one of the top tech companies by market cap in Japan.

This Bitcoin update marks a major milestone in the Japan-based Metaplanet Bitcoin strategy. It showcases how their bond-driven financing model and focus on crypto adoption are reshaping corporate treasury approaches.

Why It Matters? The Bigger Bitcoin Strategy

Metaplanet isn’t tiptoeing into crypto. This is a full-throttle shift from a post-pandemic hospitality brand into a financial powerhouse. Bitcoin isn’t a side play, it’s their core asset, and CEO Simon Gerovich summed it up with one tweet: “All Bitcoin.”

Their long-term plan is called the "555 Million Plan." It includes issuing equity, convertible bonds, and more to fund massive BTC accumulation. It mirrors MicroStrategy’s early approach but at warp speed. This Bitcoin strategy is an example of how Bitcoin as a reserve asset for companies is evolving in real time.

They’ve also secured licensing for Bitcoin Magazine Japan, setting the stage for brand alignment and media influence. And they’re backing real-world crypto projects like the Bitcoin Hotel, which is a Bitcoin-backed hotel investment in Japan.

This corporate BTC buying reflects a redefinition of what a company looks like in the Bitcoin age. It also highlights key Corporate Bitcoin buying trends emerging in 2025.

Beyond the Headlines: What’s a Bitcoin Treasury?

A Bitcoin treasury is when a company holds Bitcoin as a primary balance sheet asset. Instead of keeping large cash reserves in fiat or bonds, firms like Metaplanet opt for Bitcoin to protect against inflation and currency devaluation.

It signals belief in Bitcoin as a superior store of value. For investors, it turns the company into a proxy for BTC exposure. For treasury managers, it introduces new metrics, like BTC per share and Bitcoin yield.

MicroStrategy popularized it, thanks in large part to co-founder and Executive Chairman Michael Saylor, who has become synonymous with corporate Bitcoin advocacy. His early and sustained accumulation strategy laid the groundwork for firms like Metaplanet to follow. Metaplanet is localizing that model for Asia, but with a faster pace and more diversified tactics.

Metaplanet vs Other Bitcoin Treasury Players

• MicroStrategy has the biggest Bitcoin stash and pioneered the corporate BTC playbook. But their strategy is more methodical.
• Coinbase, despite being a crypto exchange giant, still lags in Bitcoin holdings. Their BTC treasury strategy hasn’t matched their market presence.
• Tesla has been quiet since its initial splash in 2021. It still holds BTC, but hasn’t made any notable moves since.
• Metaplanet, on the other hand, is loud, fast, and all-in. Their BTC investment signals aggressive accumulation, brand integration, and real-world deployment at a scale most others aren’t touching.

Japan’s Bitcoin Hotel: A Real-World Testbed

Metaplanet is reportedly developing a Bitcoin Hotel in Tokyo, expected to open in 2026. This moves the concept beyond whitepaper speculation and into real-world execution.

The hotel will accept Bitcoin for bookings and potentially pay some staff in BTC. But the bigger point is that it’s being funded by BTC-backed financial instruments. This is real estate powered by crypto capital.

If successful, it could mark a new wave of Bitcoin-backed infrastructure projects, bringing crypto out of the charts and into the city skyline. It’s a textbook case of how Metaplanet is using Bitcoin to fund hotels.

If it succeeds, Metaplanet’s Bitcoin hotel project could become a global template, proving Bitcoin-backed real estate is more than a niche experiment.

Corporate Bitcoin Buying in 2025: A Trend with Teeth

The trend isn’t a blip. It’s a tidal shift:

• 116 public companies globally hold Bitcoin on their balance sheets.
• Combined, they own over 800,000 BTC.
• Metaplanet has cracked the top 10 globally and overtaken Coinbase.
• Bitcoin yield is now a legit investor metric. In Q2, Metaplanet posted an 87 percent yield-to-share ratio.

As accounting standards, ETFs, and sovereign interest expand globally, companies are looking for bolder templates. Japan's Metaplanet leads Bitcoin adoption in business by showing how corporate BTC holdings can drive both valuation and innovation. This includes BTC-funded real estate, branded media expansion, and yield-focused reporting that sets a pace few global companies are matching.

What’s Next for Metaplanet & Bitcoin Treasuries?

Looking ahead, all signs point to more accumulation, innovation, and attention.

• Expect Metaplanet to announce additional BTC purchases as they pursue their 210K target.
• The Bitcoin Hotel could spark regional tourism interest, and media buzz.
• More Asian corporations may follow suit, especially as Metaplanet’s stock continues to outperform.
• Investors and analysts will be watching closely. Expect more coverage in financial media and possible analyst upgrades or downgrades.
• Regulatory bodies in Japan, the U.S., and EU may weigh in on BTC-backed bonds.
• Watch for treasury strategies to evolve from passive holding to active yield management, tokenization, or even BTC-denominated financials.

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Stability and control are essential when managing Bitcoin. A cold storage wallet supports secure storage, smart permissions, and performance tracking so you can stay on top of your holdings as the market moves. That’s why we recommend Cold Wallet for long-term Bitcoin holders, it’s built to grow with your long-term strategy and secure your assets through every market cycle. 

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It’s a smart choice for anyone looking to manage Bitcoin securely, whether you're stacking for the long haul.

Final Thoughts: BTC Isn’t Just for Traders Anymore

Metaplanet’s move signals intent. It’s a strategy play that challenges traditional treasury models and pushes Bitcoin to the center of corporate finance. With a bold $117 million BTC purchase, a zero-interest bond strategy, and plans to scale to 210,000 BTC by 2027, the company is redefining what corporate treasury looks like in the age of Bitcoin. 

Its rapid ascent past Coinbase and into the top ten BTC holders globally sends a signal to the rest of the market: Bitcoin is no longer fringe, it’s financial strategy. As Japan’s regulatory environment shifts and institutional confidence builds, Metaplanet could serve as a blueprint or a cautionary tale. Either way, the next chapter will be impossible to ignore.